Medical Imaging Entrepreneurship winter term 2010/2011

Administrative Info Lecture by Dr. Michael Friebe Type: Lecture Module IN9038 Programs: Informatics (Bachelor, Master) Biomedical Computing (Master) Information Systems (Wirtschaftsinformatik) (Bachelor, Master) SWS: 1 ECTS: 2 Credits Course Language: English

Time, Location & Requirements Lecture: The lecture will be held in 3 afternoon blocks of 4 hours each (1 p.m. to 5 p.m.), the dates are: Block 1: Oct 29 2010 Block 2: Nov 12 2010 Block 3: Dec 10 2010 Last block starts at 12.30 Location: MI 03.13.010 Please note that the lecturer will be available 2 hours prior to and 1 hour after the lecture in room MI 03.13.054. Requirements: The classes and assignments are in English Assignments are to be composed in English only

Site Content Overview Lecture Schedule Readings Presentations

Announcements Last block starts at 12.30 Registration: Please fill out this as soon as possible. There will be 2 assignments to be done after which a jury of experts evaluate the students' performance Roadmap for lecture available   Three invited speakers: Dr. Klaus Kotitschke, Director Cinical Accounts & Research Cooperations, GE Healthcare Global Research Munich Dr. Bernd Goergen, Investmentmanager High-Tech Gründerfonds, HTGF Dr. Jörg Traub, CEO, SURGICEYE GmbH, SurgicEye GmbH

Overview

Medical Imaging and Diagnostics (including image guided therapies) is a highly innovative life science segment, which differs significantly from other apparently related areas. The innovation is not limited to products but also includes services, and the cycle of innovation (apart from production and distribution) comprises a large variety of professions, e.g. physicians, engineers, physicists, administrators, and health insurance staff. Compared to other industrial branches these products and services are usually developed faster and cheaper; hence, they are quicker to market. That means rapid results -- be it success or failure. Most innovation is conceived and initially commissioned in close cooperation between users and engineers / scientists. It is a tough road from an initial idea or concept to a product or service however. For scientist used to working in a regulated environment it is a very difficult step to take their own idea or prototype to the next level -- make a product out of it, create a company, think in terms of usability and marketability, and convince others of their idea and conceptual proposals. This talk will give an insight into the challenges and excitements of being a medical imaging entrepreneur. The goal is to introduce the gist of a new lecture, which shall teach students how to evaluate market potentials, how to analyze decision making and customer handling, and how to organize sales channels. The basics about being an entrepreneur – which qualifications are needed, which organization, management, finance, strategic issues are suitable in the medical imaging market – are covered in the proposed lecture. An assignment will give students a hands-on experience how to provide a realistic and sellable business concept for their own ideas or for a medical imaging challenge provided by the lecturer. Lecture Content Basics in life sciences and Medical Imaging Qualifications of a medical imaging entrepreneur Necessary criteria for a startup Basics of IP, marketing, sales, finance Basics of business plan creation How to finance the venture 2 team assignments: idea creation, description, and R&D, creation of a small business plan (max. 20 pages)

Lecture Schedule

Date	Conducted by	Topic	Material/Literature
----------		Roadmap of lecture	Roadmap
----------		Readings	Readings
----------		Project Info Material	Info Material
2010-10-29	Dr. Michael Friebe	Medical Imaging Entrepreneurship Basics	Info  Slides  Finance Teamplate
2010-11-12	Dr. Michael Friebe	Presentation Assignment I, Advanced Medical Imaging Entrepreneurship	Info  Slides  Finance Teamplate for final business plan
2010-12-10	Dr. Michael Friebe	Presentation Assignment II	Info  Slides
----------		Repetition Reading	Repetition Slides
----------		Mindmap	Mindmap

Readings

• Stan Lapidus: Profile of a Medical Entrepreneur -- Harvard Business School 9-805-087
• REE Working Session – Life Sciences Entrepreneurship: The best ways to integrate life science and engineering entrepreneurship education
• Peter Drucker -- Innovation and Entrepreneurship, ISBN 978-0887306181
• Startbahn MedEcon Ruhr -- Businessplan Arbeitsbuch, ISBN 978-3-89355-969-5

Presentations

Presenting a business plan	Final lecture, see  Mindmap	The leaders of the winning teams